It is Not Too Late: Early Bird Special Extended to September 30

 This year’s AARC fall conference will continue the tradition of providing the latest marketing and promotional insights about the dynamic retiree attraction industry.  The AARC has put together a terrific and informative program for the fall conference.  You need to be there!   To kick off the conference, Mr. Bill Houghton, VP for Marketing Linger Longer Inc, Reynolds Plantation, will speak about how to make a retiree community grow in a very rural community.

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Added Benefit: Workshop by 50 Plus Community Marketing, Inc.

 Mr. Larry Armstrong of 50 Plus Community Marketing, Inc will be presenting a workshop on Friday afternoon from 1 until 4:30 p.m. on Getting Started in Active Adult Community Development.  This hands-on, interactive workshop is directed to those who are interested in developing smaller properties of 200 to 300 dwelling units-just the type and scale of community ideal created for a rural, small town setting.  Whether you are the developer or an official of such a small town- you will find

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The Sunshine Economy

 Some economic developers question whether attracting retirees is a real economic development strategy.  In his book, The Sunshine Economy, Dr. William Stronge documents the evolution of the Florida economy from a fringe agricultural state to one of the most populous and powerful states in today’s economy.  Since 1948, even in its occasional slow growth periods, the rate of population growth in Florida has exceeded the rate of U.S. population growth by 1.5% to 2.0% per year. 

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More Tools to Help You Grow

 Thomas, Warren and Associates, long time members of the AARC, were featured this summer  in the NAHB’s, 50+ Housing Magazine with their article on “The Big Picture:  Identifying Amenities for the 50+ Market.”  If you found the article helpful, learn more about their SeniorStat target market analysis methods from the upcoming SeniorStat Webinars.  The seminars are about 20 minutes long and describe a new tool for analyzing the mature market to pinpoint likely

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