In today's economy, more than ever before, we have many choices.....where to shop, where to eat, where to vacation and where to retire.  The AARC's goal is to help you learn how to make your community the "better choice".  

In trying to communicate with our potential retiree customers, do we communicate effectively?  Are we getting the right message out, in words and visuals?  Truly exceptional customer service is service with heart.  Service with heart focuses on what the customer thinks, wants and feels.  Service with heart always puts the customer first.  Baby Boomers deserve to reduce the stress in their life, relocate to a more desirable climate and perhaps reduce their overall tax burden.  This is where being an AARC Member can help your community, development or city/county truly put their best foot forward.  

We at the AARC are already planning an exciting and informative year for 2012.  Your membership entitles you to participate in our free webinar series which features many speakers from around the country who share relevant information for today's changing economy.  Also, you as a Member, have access to exclusive up-to-date research, figures and trends.  At our yearly conference you will have many networking opportunities with other like-minded economic developers, residential developers and community leaders.  

As your AARC Chair for 2012-2013, I challenge each and everyone to strive to be the "better choice" when it comes to making your area a truly retirement destination.

Sincerely,

Ramay Winchester, Chair